WHY YOUR BUSINESS NEEDS DIGITAL MARKETING
Digital Marketing is a very important form of marketing that utilizes internet and some form of computer system like laptops, mobiles, tablets, etc. It also uses other forms of digital media and social media platforms like Facebook, Twitter, LinkedIn for the promotion of products and services.
Businesses need an online presence which mainly includes a website as their primary go-to online space as well as utilizing the various social media platforms.
Did You Know
- 85.4 percent of all internet users search for information online at least once per month.
- Google processes more than 40,000 search queries every second on average. That’s over 3.5 billion searches every day.
- More than 60 percent of Google searches originate from mobile devices.
In recent times, during the pandemic, it became hard for businesses to reach potential customers and to be physically present in the marketplaces. Thus for businesses to maintain their presence in the economic space as well as stay relevant to their customers, they ought to invest in and implement digital marketing. By using this means, they can connect to a large audience and upscale their business.
Also as compared to traditional forms of media marketing, it is not only cost effective but also easily measurable. It is highly impossible to measure the reach of traditional media but certain digital tools provides real time metrics about the business reach and impressions in the digital space.
BENEFITS OF DIGITAL MARKETING TO YOUR BUSINESS
Digital marketing has many benefits to businesses. Some of these benefits are;
1. A GREATER AUDIENCE REACH:
As of 2021, there were 4.66 billion internet users globally. Your business requires visibility to attract clients, and that is achievable through the Internet. This gives potential clients as well as customers the chance to keep up with your brand and learn about your products and services.
2. COST-EFFECTIVE:
Traditional marketing is less cost effective than digital marketing. You need little money to get started right away. However you will need to conduct some research into which strategy best fit your brand or business. The good part is that you can easily measure every dollar and how it was spent.
3. EFFICIENCY: There has been many evidence and research which ultimately proves that online advertisements, whether paid or unpaid, provide a superior return on investment. You can devise a strategy to convert your leads into customers if you know which type of audience being targeted.
4. COMPETITORS RACE:
Businesses all over the world have embraced digital marketing in running their business. Thus choosing not to use this route leaves your business lagging behind. Competition in the business world is very fierce. Every business wants to be at the top and these days, you are at an advantage if you use digital strategies.
Digital Marketing is the new phase. People are consuming and interacting with digital content on a daily basis. Do your business a huge favor and tap into this unlimited potential.